What is Digital Advertising and How Does It Work?
Digital advertising encompasses all paid promotional activities across online channels. It offers unprecedented opportunities to reach your target audience with precision, from search engines to social media to connected TV.
How Do PPC and SEM Drive Business Results?
Search engine marketing captures high-intent prospects actively looking for solutions.
What is PPC Advertising?
Pay-Per-Click (PPC) is an advertising model where you pay each time someone clicks your ad. Best practices include:
- Keyword research focusing on commercial intent
- Ad copy optimization with clear value propositions
- Landing page alignment for quality score improvement
- Bid management for cost-efficient performance
What is SEM Strategy?
Search Engine Marketing encompasses:
- Campaign structure organized by intent and funnel stage
- Negative keywords to eliminate wasted spend
- Ad extensions to increase real estate and CTR
- Conversion tracking for accurate ROI measurement
What is Geofencing Advertising?
Geofencing allows you to target prospects based on physical location—a powerful tool for local businesses and event marketing.
How Can Geofencing Benefit Your Business?
- Competitor conquesting targeting visitors to competitor locations
- Event targeting reaching attendees at industry events
- Retail traffic driving foot traffic to physical locations
- B2B prospecting targeting business parks and office complexes
How Effective is Video Advertising?
Video captures attention and communicates complex messages effectively.
What Video Ad Formats Work Best?
YouTube Advertising
- TrueView ads for brand awareness
- Bumper ads for reach and frequency
- Discovery ads for consideration
- Performance Max for conversion-focused campaigns
Connected TV (CTV)
- Streaming platforms for cord-cutter audiences
- Programmatic buying for precision targeting
Partner with Consult Marketing Group to execute multifaceted ad campaigns optimized for your business goals.